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GLOCAL… (GLObal and loCAL) It’s still all Local with Multicultural Global...
Segmented Marketing has been rapidly replacing, or at least collaborating as part of,what we have known as Mass Marketing. So why would any brand, U.S. or “other world,” not customize their...
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New Digital Aesthetic = Pure Genius
Written by Chelsea Candelario, FIT Hot Topics Summer Intern. While browsing through WGSN.com, I came across three collections of Fashion Forecast. I was completely drawn by the detailed clothing that...
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WHAT YOU SEE… Visual Content… is WHAT YOU GET
Drawing by Arthur Winters For today’s fashion marketing, original visual content is vital. The marketing communications strategy is how to make it effective. We’re still seeing some fashion brands...
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NET PROMOTER SCORE and CUSTOMER EXPERIENCING CUSTOMER CONTENTMENT CONTENT?
by Peggy and Arthur Winters Net Promoter Score (NPS) has been defined as a management tool that can be used to investigate the degrees of loyalty in a firm’s customers’ experiences. It serves as an...
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What I learned from judging a $250K business plan contest… that might help...
This past summer I had the great pleasure of being a judge for the Chase Manhattan and Living Social “Mission Small Business” contest. During that one week, I (and other judges each) reviewed about...
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What is Your Brand Story Strategy?
by Peggy and Arthur Winters We recently came across a quote from John Norman, CCO of The Martin Agency, which struck a familiar cord: “We used to tell stories through campaigns. Now we build stories.”...
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RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For...
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Brand MarkETing… No More Brand Marking!
Are we seeing Trans-Planetary Brand MarkETing in our digitized mobile economy? Drawing by Arthur Winters So what is the difference between brand marking and markETing? In the past, branding was...
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Fashion Week
Want to follow Fashion Week but don’t have the time to look at all the shows? You can follow our Fashion Week Pinterest Board, updated daily!
View ArticleSocial Media week – observations and a guest blogger on those observations
Social Media week was full of fantastic events with different experts in various sectors. The networking was great because each venue had different people to meet and multiple points-of-view. There...
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GOOGLE MAKES MAD MEN, SAD MEN
Print Media Commissions are not in Mad Men Visions drawing by Art Winters In 2012, Google billed over 20 billion in advertising dollars. This was more than the total of all U.S. print media. What a...
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4 Reason To LOL About Learning Online
Thinking of taking an online class, like my Web Design class, here at FIT? Let me give you some reasons that you will not see any where else on why learning online just might be fore you. You can eat...
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TIME TO THINK visCOMual
Fashion advertising has always been more visual than verbal, which may play into its favor in the current, highly visCOMual marketing environment. We are seeing a trend in this mega-media environment...
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Learn WordPress Starting May 29
Have you heard about WordPress? If you haven’t you are Not living on Planet Earth Not reading this page which was made using WordPress WordPress is one of the most versatile and user-friendly web...
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Neuro-Marketing through FMRI and NAcc
It’s a brave new world we are seeing and must work within. As an evolving story, we have to consider how online advertising will be affecting the consumer’s brain? Neuro-marketing research is already...
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From MADMEN to MADMOBILE The Next Era of Advertising and Promotion
Advertising and Promotion (AdPromo) is now developing a new I.D. for marketing communications, which we could call MADMOBILE. This is recognition of the blending of Social Media, Global Technologies,...
View ArticleThe New Role of Market Research
Today’s guest blogger is Dev Das, Founder of Expleo Insight, a consulting and market research company specializing in emerging biotech and pharma (see bio below). Dev has several years of experience...
View ArticleIt’s not JUST about fashion…..
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